Exhibition place Germany – Your access door to the market

Germany is the world’s number one venue for holding international trade fairs. Around two-thirds of the world’s leading trade fairs for various branches take place in Germany. Every year in Germany, around 160 to 180 international and national trade fairs and exhibitions take place, attended by 180,000 exhibitors and around ten million visitors. The most important feature of German trade fairs is their international appeal. Almost 60% of the exhibitors are from abroad, a third of whom come from countries outside Europe. Almost one quarter of all visitors are travelling from abroad. Added to this, a dense network of regional trade fairs exists for trade visitors and consumers, which are attended annually by some 50,000 exhibitors and six million visitors. At ten of Germany’s exhibition grounds the hall capacity exceeds 100,000 m²; four of the world’s seven largest exhibition grounds are located in Germany and in terms of turnover, five of the world’s ten leading trade fair companies are based here as well.

Therefore German trade fairs play an important role for internationally oriented companies for the presentation of their products to the world, and as a place of exchange for buyers from all global trade regions. More importantly German trade fairs in most cases focus as a genuine specialist trade fair solely on professional exhibitors and industry visitors, which creates a distinctive environment for business negotiations.  For this reason and in order to increase the effectiveness of your marketing, we recommend to prepare your trade fair appearance thoroughly, which should raise the chances of a successful conclusion of your business transactions.

In spite of the increasing digitization of commercial processes, the first and foremost law of international commerce still prevails, that business will be carried out between people, especially during the early phase of a relationship. That is why Germany’s exhibition grounds offer an ideal environment for your international expansion.

In order to guarantee maximum success of your exhibition participation, an early start of planning for the exhibition is strongly recommended, as a rule of thumb this should begin one year before the planned participation. At the same time it should be advised that accommodation capacities during large trade fairs can be fully booked in the region, and in an area of up to 50 km around the hosting town. As soon as you have decided for an exhibition, we will take due care of your booking requirements.

Through cooperation with several experienced stand constructors we can realize all wishes for the design of your exhibition booth, from the most luxurious up to a cost optimized version. Additionally, we provide reliable exhibition staff and translators living in the neighbourhood of the venue location. Please get in contact with us for the compilation of an individual offer based on your needs and budgetary framework.