Nuremberg toy fair
As the largest and most important event of the year, the Nuremberg toy fair convenes all international decision-makers of the industry. Well-known brands, trendy start-ups, buyers from large chain stores, independent retailers and many media representatives make the toy fair a unique event for everyone who helps to shape the toy market.
As a pure trade fair strictly limited to exhibitors and professional visitors it offers the opportunity to present their products in a professional environment to interested representatives, to explore toy innovations and trends from other companies and provides access to players and decision makers of the leading toy and entertainment markets of the world. In peak seasons more than 2,850 exhibitors from 70 countries as well as up to 73,000 visitors from 130 countries meet to learn more about 1 million products of which 100,000 are brand new products at the global most important event of the toy industry.
At each event toy experts analyze the latest tendencies in the toy industry, from which the following megatrends emerged:
